Actress, Tilda Swinton is taking the throne for The Face of Pringle of Scotland.
Swinton, who is already known for her individual sense of style, will be the face of both the label's menswear and womenswear collections for the spring/summer 2010 campaign.
"We don't want to go away from our traditional customers. We believe Tilda is more inclusive, as both young and more mature people identify with her acting," Pringle's director of global communications, Benoit Duverger, tells WWD.
Tilda will be shot by photographer Ryan McGinley against the backdrop of Scotland's scenic landscape. The campaign will also include a short film of Swinton and print images from the shoot will be on show during London Fashion Week in September.
Tilda Swinton = #BEAT (a little twitter lingo, lol)
-Christopher Nic.
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