If you weren't too familiar with the inside work of fashion magazines, here's a little insight.
Fashion mags usually make a bulk of their ad revenues in their September issues. For example Vogue made 23% of its ad bookings in last year's September issue and Elle made 16% of its. This has always been the case and there was never an expected change...until an UNexpected recession hit. So things are going a little different this September, and it's already starting to look 'not-so-good'.
Elle's ad pages have dropped 21% as compared to September 2008. This is a slight improvement from March's 28% drop.
September ad pages over at Essence are down 16.1% since last year. March was down 30%.
Harper's Bazaar - Ad pages might decline 23-26% this September as compared to last year. This is worse than March's 15% decline
And the fashion bible, Vogue, is among the ranks with ad pages being down 41% this September, worse than March's 25%. The discontinuation of Conde Nast's Fashion Rock supplement might have contributed to the decline.
I wonder how poor Anna is taking this... :-(
-Christopher Nic.
No comments:
Post a Comment