With so many fashion brands and stores to choose from, it's so refreshing to discover a new and exciting player to the game. In Add Minus is a new fashion brand that is sure to become a household name in short order. With beautiful styles for both men and women, they feature premium fabrics and a clean cut, European aesthetic that is easy to wear but still makes a statement. We have featured this fabulous style Brand in several shoots including our shoot with MTV's "Hard Times of R.J. Berger's,"Jayson Blair. Check out the behind the scenes of his shoot....
Jayson Blair leaving In Add Minus Century City
Behind the Scenes with MTV's "Hard Times of R.J. Berger's," Jayson Blair Behind the Scenes with In Add Minus' V.P. of Merchandising, Alisa
Fellas! I was very inspired by the outstanding dressing of Jayson Blair, in this month’s issue of REGARD Magazine, looking so cool in his layered looks by super chic label, In Add Minus. Layering is an element of dressing that, if you master, you will always appear well dressed, even if you prefer to shop at the Goodwill.
For example, here we take a basic pair of cargo pants, and show two totally different casual outfits. One more rugged, perfect for spending a chilly day outdoors, and one more dressy, suitable for a Saturday morning brunch date. Layering is also a great way stay ahead of the weather, making it easy to remove a layer, but retain warmth. Layering is a valuable skill to learn to so get started! Have fun with this!

Jayson Blair wearing In Add Minus
-Micah Riggins