Roca Wear Expands...Of Course

Jay to the mutha effin Z. I mean does the new money he makes even matter?? Does he even see it or get to spend it?? I mean he does already have millions upon millions, he should just donate the new money to Liv Lux, lol. Well anyway his "new money" is coming from a partnership with Elizabeth Arden to develop a line of perfumes and colognes...AND skincare products. Gotta separate yourself from the pack, fragrances just aren't enough now a days. For now you can find 9IX which should be in stores any day now seeing that the ad is already out. Now you have one more reason to be "jockin Jay-z".

Sweet smell of success

-Doni W.

Ciara "Will Not Lose"

Me, not being a big fan of urban clothes, still seemed attracted to RocaWear's new ad campaign "I Will Not Lose". Their recent ad features artist Ciara. I am still not too fond of RocaWear and their merchandise but I do like how they wanted to inspire their buyers by having Ciara do an interview basically telling the inspirational story about how she overcame the many hardships to get to the superstar stardom that she is at now. In the interview and on one of her pictures used in the print ads she says "Every struggle I had was necessary because it made me a better person." Ain't that the truth for us all! If you haven't seen the video yet I'll be nice and leave it here. You're welcome! :)




-Christopher Nic.