"So Ambitious" T-Shirt From BBC/Ice Cream

Everyone's early morning motivation song, "So Ambitious" from Jay-Z's the Blueprint III, has now taken on a new life. BBC/ Ice Cream will be releasing the black "So Ambitious" t-shirt at their NYC Flagship Store today at 11am (and online at noon). No word on the price of the shirt, but knowing BBC it's more than likely over $50. For more infomation call 212-777-2225.

-Doni W.

Did You See???

This weekend was the reopening of London's Bathing Ape shop. There was a near riot outside the shop from everyone and their cousins trying to get inside. Those who did get in included co-host Pharrell Williams, a longtime BAPE fan and collaborator, super DJs Mark Ronson and Seb Chew, rapper Dizzee Rascal, and a retinue of London A-listers. Rihanna, who sported her fierce, don’t-mess-with-me mohawk was also caught inside.

Pharrell and BAPE Founder Nigo are always some fresh boys. I want that London jacket on Nigo.


-Christopher Nic.

Go Play...

"So it all just became aspirational, being fresh was the uniform of success". Spoken by an unlikely source, 1/2 of the Clipse, Pusha T about the integrity of their brand Play Cloths. Who would've thought that "The Clipse" would come out with a clothing line that's so well received?...I mean I don't know of anyone who just really adored The Clipse' style... but they are ace boon coon with Pharrell so maybe that's the connection. Anywho, I really took a liking to Play Cloths Summer bags and wallets and just between you and me...(the sale items look better than the summer collection to me.) No shade... just get your discounts. lol.








"For Real? Naw, For Play Play"

-Doni W.