Beyoncé and mother, Tina Knowles are looking to use the artists' alter-ego Sasha Fierce to their advantage. The mother-daughter duo are in the works of launching a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling.
The collection, which is inspired by Beyoncé’s stage presence (Check out tour dates, if you've been sleep for the past month or so) includes sportswear, handbags, shoes, eyewear, lingerie and jewelry. Tina states that the collection is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.” The jewelry, shoes and eyewear, she added, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour. The clothes are more along the simple lines, so that the accessories stand out — things like a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material. Nothing to fancy, right?The collection wholesales from $25 to $75 and will be available in department stores like Macy's, Dillard’s, Jimmy Jazz and Against All Odds.
-Christopher Nic.
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