They've done shoe collaborations, partnered with Urban Outfitters, set up tours, and now every cool kids favorite magazine has launched their very own record label. Kicking off with the Plastiscines, Nylon used all its resources by having the editor in chief shoot the album cover, and having the fashion team style the bands first video. I think this was a natural direction for the mag to go in because they do such a good job at discovering new talent and exposing them to the world. Now...they can get a cut of the profit!
Click here to listen to the Plastiscines
-Doni W.
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