Being over the CFDA, Diane von Furstenberg’s had very few direct orders for her team - except one for creative director Trey Laird. She wanted to “capture fashion — do something fabulous.”
So Laird thought hard and came up with a pretty dope angle. Instead of using models to display the designers’ work, he figured it would be in the creative outlook's best interest to have the nominees shot wearing their very own creations - something that had not been done before. Laird along with photographer Craig McDean and stylist Karl Templer helped to make sure the journal shots went smoothly. Check out a few of em.
Jason Wu
Alexander Wang
Marc Jacobs
-Christopher Nic.
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