Ever had the urge to go shopping(dumb question) but didn't feel like driving to the nearest mall to do the shopping??? Well here's some good news for all you couch potatoes, lol. Ralph Lauren is in the process of coming up with the newest(and hottest!) way to shop via your cellular device which is most of our lives. The process is known as mobile commerce a.k.a. m-commerce which allows shoppers to scan a code on a display, ad, or mailer with their phones and shop Polo items they adore at the touch of a button. The company will use Quick Response Technology, which is already popular in Asia and Europe and will make Polo the first luxury retailer in the U.S. to do so. Coolbeans... Can't wait for this to launch!
-Christopher Nic.
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