Wednesday, August 20, 2008

When Did Buying Cologne Become So Serious?

I was watching Gucci's commercial for their new fragrance for men, Gucci by Gucci which is starring Pineapple Express co-star, James Franco and was completely thrown off. I didn't know if I was watching a commercial or a documentary of the Civil War. Maybe because Franco just came off from a comedy movie, I wasn't seeing the serious side of him very well. Check it out.



I guess Gucci figured that if they pretended that a fragrance was a world-altering event it would make people want to smell good? I think not.


-Christopher Nic.

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