Triple L Society

We say Lux, he says Lavish...same concept. 19 year old DJ Frequency of New York is marking his territory in the world of lifestyle brands with his very own line Live Life Lavish or Triple L Society. He is already doing more than most brands that have been out for a while, as far as fashion shows, trade shows, and apparel for men and women. The most important thing is that Frequency has a good grasp on the direction TLS is going. He knows what his brand stands for and represents and even more established brands struggle with staying true to who they are. I see big things in the forecast for TLS and DJ Frequency so of course I had to ask a few questions so you can get more familiar.

What inspired you to start your own line?

Triple L Society is not only a clothing line we like to call it a life style brand. Basically the line was created to represent how I felt that life should be lived which is “lavishly”. The want to wear something different from what everyone else was wearing was one of the main reasons why I started to design then later on releasing the brand “Triple L Society” Aka “TLS”.

How do your separate TLS from other brands?

Our brand represents a life style that no other line has established. We like to label ourselves a life style brand, not an urban street wear line or high end collection. Every season we like to try new things while sticking to what we stand for and the culture of the present day clothing industry.

What obstacles have you faced from starting your line at such a young age?

Problems faced so far, I can say one of our main problems will probably be having enough time and the ability to travel to different events. I believe that networking is key to a successful Brand. But on the other hand starting at a young age has giving me the chance to make many mistakes which I have corrected also it has giving me the chance to meet allot of well known people throughout different industries.

Give Me The Loot

Who would you love to see wearing your clothes?

I’m definitely looking to doing bigger shows; this will eventually involve bigger people in the industry and well know models ECT. I don’t believe that celebrities should the ones building brands I believe that a brand should build its self because of its uniqueness and its appeal to the masses.

Who would you collaborate with?
Basically we would collaborate with anyone who can carry our brands image; currently we are doing a collaboration for our Fall 08 line which would be shown at the “Gold Mine fall 08 show”.

Diamond in the rough

What advantage do you have over older designers?

One of the main advantages is the ability to connect with the young consumers of today and the knowledge of knowing what they find appealing.

What are the future plans for TLS?

Future plans, were definitely looking forward to breaking new ground with every release with the goal of one day opening our own flag ship store. I’m looking forward to doing more press, trade shows and fashion shows.

Live Life Lavish

As of now Triplelsociety.com is being updated so visit Myspace.com/triplelsocietycom

-Doni W.